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06/19/14 Monarch Dog/Hot Dog Festival 2014


"The Monarch" poised to take its throne as baseballs "top dawg"

NLBM teams with Hy-Vee to create majestic new hot dog that will debut at the 2014 Heart of America Hot Dog Festival; Morris Day and The Time to headline festival musical performances.

Kansas City, MO  The Negro Leagues Baseball Museum (NLBM) didnt have to think too long or hard about what to call its new signature hot dog. It took the name of one of baseballs greatest franchises, the Kansas City Monarchs, to go to bat in the battle of great ballpark hot dog creations.

The NLBM announced today that "The Monarch" will make its delectable debut at its 2014 Heart of America Hot Dog Festival on Saturday, Aug. 2 on the pavilion and grounds behind the NLBM (1616 E. 18th Street, KCMO). And if "The Monarch" taste as good as the Kansas City Monarchs played, then the museum has a winner of historic proportion.

The NLBM launched the Heart of America Hot Dog Festival in 2013 to celebrate the historical connection between our national pastime and the fan favorite hot dog. The festival, which showcased legendary hot dogs from ballparks around the country, attracted more than 1,500 people. After the success of the inaugural event, NLBM president Bob Kendrick approached its partner Hy-Vee about going into the kitchen to create a signature dog for this years festival that would be called "The Monarch."

Teaming with Chef Dave Nigro at Hy-Vees new Olathe Concept Store (151st and Black Bob), The Monarch was born. The royal hot dog features a Farmland Jumbo Frank and is topped with: pulled pork, shredded cheddar cheese, bacon, red onions, and jalapenos and then it is crowned with Gates Sweet and Mild BBQ Sauce.

The Kansas City Monarchs, a charter member of the Negro Leagues, were a model of excellence during its amazing run. The club had only one losing season in its nearly 40 year existence. The team which featured greats such as Hall of Famers Satchel Paige, Hilton Smith, Bullet Rogan, Willard Brown and Jackie Robinson, sent more players to the Major Leagues than any other Negro League franchise.

"The Kansas City Monarchs were one of the greatest baseball franchises, not in Negro Leagues history, but in baseball history," said Bob Kendrick, NLBM president. "So it was important that our specialty hot dog live up to that great name. Based on the initial reaction by our taste testers we think weve got a winner and fully expect that The Monarch will become the king of all ballpark hot dogs," Kendrick said.

Last year, the National Hot Dog & Sausage Council estimated that baseball fans would consume over 20 million hot dogs during the course of the 2013 season. Its a clear runaway favorite of all concessions in Major and Minor League stadiums.

"While ballpark foods have become more sophisticated over recent years, baseball fans still relish the hot dog," Kendrick said. "The Heart of America Hot Dog Festival is our effort to unite fans around that common bond in a fun and entertaining celebration that will become an annual tradition at Historic 18th & Vine."

The "Heart of America Hot Dog Festival" is hosted by the NLBM in partnership with Hy-Vee Food, Pepsi, Heinz, Sprint, Kansas City Royals, NTDF, Carter Broadcast Group, Global Prairie and the City of Kansas City, MO, as a family fun event that includes sports mascots, games, autograph sessions, trivia and more. The festival also includes an All-Star roster of musical performances headlined this year by the legendary Morris Day and The Time.

Advance tickets for the Heart of America Hot Dog Festival cost $10 for adults and $5 for kids under age 12. Children under 5 are free with an adult admission. The special advance ticket offer includes admission to the NLBM and a free Farmland Hot Dog and Pepsi product. Day of event tickets cost $15 for adults and $10 for kids and also includes admission to the NLBM. A special TOP DOG VIP ticket costs $100 and includes admission for two, unlimited food and Pepsi products, reserved seating and two festival t-shirts. Tickets can be purchased online at www.hoahotdogfestival.com .

For more information about the Heart of America Hot Dog Festival or for sponsorship opportunities, please contact the NLBM at (816) 221-1920.

About the Negro Leagues Baseball Museum

The NLBM, located in Kansas City, Mo., is the worlds only museum dedicated to preserving and illuminating the rich history of black baseball. It is a privately funded, 501c3 not-for-profit organization incorporated in 1990. In July of 2006, the NLBM gained National Designation from the United States Congress earning the distinction of being Americas National Negro Leagues Baseball Museum. The NLBM operates two blocks from the Paseo YMCA where the Negro National League was founded by Andrew Rube Foster in 1920. The site has been designated as the future home of the John Buck ONeil Research and Education Center.

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